Ever wondered how much pollution is caused by a particular fashion brand? There is the problem of growing industry and fashion trends which allows consumers to discard their old dresses almost after a first or a second wear. Along with that, there is the problem of polluted water caused by the cotton fabrics manufacturer to create large amounts of cotton.
And finally, there are inconvenient uses of machinery to produce clothes which have a very impactful effect on the environment. If one checks the statistics, the fashion industry is one of the most innovative, yet polluted industries. What to do then? Simple! Switch to circular fashion.
What is circular fashion?
To explain most easily, circular fashion means reusing of the already used clothes, accessories, shoes, etc. This term is developed from the combination of circular economy and sustainable fashion and involves R’s for better growth. These include:
- Reduce: Creating products that can last a longer period. The lesser the demand for Indian textiles, the lesser the consumption of resources by the fashion industry, and the better saving of the environment.
- Reuse: Encouraging individuals to switch to reusing cloth materials like cotton and linen fabric through cloth swaps, second-hand shopping, and rentals.
- Recycle: Using old clothes to create new garments. This in turn reduces the need for virgin resources.
- Regenerate: This is a new trend that should be adopted by the manufacturing units, to create new garments using textiles found in landfills. This plays a great role in saving the environment via cotton-sustainable clothing.
These terms go highly against traditional liner consumption of Indian textiles. Yet, Svarna has adopted this practice to form a nice loop to ensure that the materials stay circular for as long as possible.
What are the advantages of circular fashion?
The apparel of any existing brand, if it starts following the system of circular fashion, can not only reduce a large amount of waste but also be of great support in benefiting the country’s growth. Apart from this, there are also several other benefits explained by Svarna, pointing out why brands must switch to circular fashion.
Let’s take a quick look!
1. Environmental Benefits
The massive production of Indian textile waste and severe water pollution have been causing a significant depletion of natural resources and exacerbating their gradual decline. The extensive energy and waste associated with textile production is a part of this problem. Svarna suggests reducing textile waste and overhauling garment manufacturing processes so that the linen fabric manufacturers in India can lower resource consumption, mitigate biodiversity loss, enhance ecosystem health, and address climate change concerns.
2. Social Impact
Adopting sustainable practices in the textile industry can substantially improve working conditions, work hours, and overall quality of life for garment workers and their communities. This is one of the major reasons allowing brands to reduce their carbon footprints and decrease the use of resource-intensive products. Such pointers have also helped Svarna become more feasible and tackle worker safety issues. This positive change enhances the well-being of garment production workers and supports fair labor practices while manufacturing natural fabrics for clothing.
3. Economic Impact
Many clothing brands rely heavily on importing materials for manufacturing, which leads to higher clothing prices and diminished benefits for brands. By utilizing locally available resources for textile production, the costs of clothing can be significantly reduced. Such an approach has not only made clothing by Svarna more affordable but also enhanced the economic benefits for its businesses and other communities.
These pointers not only explain how sustainable fashion is beneficial but also how it explains what this continuous practice can lead brands to.
Effects of sustainable fabrics: What makes it crucial for newborns?
Natural fabrics for clothing affect every individual, but the ones that are most affected by it are the newborns. Their delicate skin requires extra care and organic cotton is among the best Indian textiles that can offer the right comfort and safety.
Sustainable fabrics by Svarna are quite durable and long-lasting and do not lose their softness even after multiple washes. Further, their production practices prioritize durability, reducing carbon footprint, saving water, and promoting healthy soil.
Svarna, the fashion stop
In the context of sustainability, circular fashion emerges as a top solution to the environmental challenges confronting the fashion industry. Svarna claims to opt for these principles of a circular economy. This brand has the potential to transform the fashion industry by creating new products for old ones.
This helps the brand in reducing waste, maximizing resource efficiency, and reshaping consumption habits, and in turn, enhances profitability for companies.
FREQUENTLY ASKED QUESTIONS
1. What are the main principles of circular fashion?
The core principles of circular fashion include:
- Creating durable and timeless Indian textiles that last longer.
- Encouraging the repair, alteration, and resale of garments.
- Processing used textiles in India into new materials or products.
- Using sustainable materials and reducing waste during production
2. How can businesses transition to circular fashion in India?
Businesses can transition by integrating circular principles into their design and production processes. Apart from this, cotton fabric manufacturers can also raise awareness among employees, suppliers, and customers about circular fashion and partner with them to share resources and expertise.
3. How can consumers and businesses work together to advance circular fashion?
One of the easiest ways to conduct collaborations is by encouraging and supporting brands that follow circular fashion principles, providing meaningful feedback, and participating in local events, clothing swaps, and recycling programs.
